Archive for the 'Event Promotion' Category
It's the day after. Your event went off well, you had a packed venue, the music was phenomenal, photos were taken, new fans were made, and you made a good impression.
Whether or not you have another event coming soon, don't lose your momentum! Too many in the past have simply fallen lazy at this moment and thus lost key opportunities to build upon their success.
The big night has arrived. You're at the venue with decoration and sound check completed. Your opening DJ is ready to go, the bar staff are all set, and one of your crew is at the front door with the completed guest list. Think you can just kick back and wait for your set? Think again.
One of the biggest mistakes amateur promoters make (especially ones who are also DJs) is they do not take an active role in the evening outside of their DJ set. They'll hang with friends, get drunk, play their set, and then wonder later why they don't see repeat turnout from patrons.
The day of your event is approaching, and it's time to get ready for it all. You've got the venue, figured out the budget, planned the evening, selected and booked the entertainment; you're set...almost.
Planning is only part of the job. You still have to promote the event, then do all the prep work on the day of the event, and then of course run the event too. We'll get into running the event next week, but today we're going to go into the hard work of promotion and night-of preparation.
Now that you've set up your promotion company and secured a venue for one or more nights, the important decision has come – the entertainment. In other words, the DJs and/or live acts you might want at your event.
It's not just as simple as picking yourself and your buddies to play on the decks. Even if the crowd doesn't care who the DJ is, the choices made in the entertainment line-up will still make or break any night. It doesn't matter if it's a trendy night at a posh lounge, or an underground rave.
Last week, we played with the idea of whether you should throw events, and pushed you to set some goals. Now that you have your head around the idea that promoting can help massively in your finding success as a DJ, it’s time to get out and make things happen!
Of course many will sit there in bewilderment wondering where you should start, but the first move goes back to what you may have already done in getting your mixtapes and demos out there… networking.
In the past we’ve spoken in-depth on how to promote yourself and your brand as a DJ. At various points, the subject has come up of the DJ going beyond his role of music and takes a hand at promoting or even throwing the events yourself.
This is part one of a six-part series where I’ll share with you what I learned in throwing and promoting events. Hopefully you’ll learn from my own failures and thus avoid the issues I ran into. Everyone needs a mentor, so I hope my hard-won experience can help you just as others helped me.